I don't know about you, but milk is a HUGE part of my family's life. From drinking it with meals to having it in cereal and even baking with it, I'm not sure what I would do without it! Some people don't have milk as often as we do, which is one reason I'm thrilled to be working with the United Dairy Industry of Michigan (UDIM) to help promote the "Pour It Forward" Campaign! Are you familiar with the campaign? Let me give you a little background!
Michigan residents who depend on local food banks for meals receive an average of just one gallon of milk per person per year. The United States Department of Agriculture recommends adults drink 68 gallons each year. There is quite the difference here! Last year UDIM partnered with The Kroger Co. of Michigan to help relieve this shortage during the first ever "Pour It Forward” campaign.
During the campaign, Kroger customers are invited to purchase paper gallon slips for $3 each. Kroger and UDIM will contribute a minimum of one gallon of milk to local food banks for every paper gallon purchased. In its inaugural year, they raised more than 32,900 gallons of milk!
Based on last year's success, UDIM and Kroger expanded the program with the goal of raising 50,000 gallons this year! The milk will benefit six mid-Michigan food banks in 2014, including Food Bank of Eastern Michigan, Food Bank of South Central Michigan, Food Gatherers, Forgotten Harvest, Gleaners Community Food Bank of Southeastern Michigan, and Greater Lansing Food Bank.
To learn more about this project, visit the UDIM, branded as Milk Means More, website.
Did you know??
Milk is America’s number one source of calcium, potassium, and Vitamin D
Milk is a good source of high quality protein
One gallon of milk will provide 16 children with a single glass of milk
Stop by your local Kroger and help us reach our goal by donating!
UDIM is the umbrella organization for the American Dairy Association and Dairy Council of Michigan. Their goal is to promote Michigan’s locally produced dairy products and reconnect consumers with the people behind their food.
For more great dairy recipes, follow UDIM, branded as Milk Means More, on Pinterest. To learn more about nutrition, animal care/well-being and on-farm practices related to dairy products and the dairy industry, you may want to follow Milk Means More on Facebook. You can also follow them on Twitter and YouTube!